Who we are

We are a group of experienced sports financial advisors and educators, committed to ensuring that sports professional athletes achieve financial freedom through full monetization of their passion for sport. Our aim is to help and protect athletes from all types of sports and of all ages, by providing financial education, empowerment and mentoring programs through the Sports Financial Literacy Academy. Financial literacy refers to an individual’s knowledge about money, personal finances, financial options, and the ability to make wise decisions concerning money.

Our Mission

Through our work with athletes, we have accumulated a vast knowledge on their money management behaviors and, unfortunately, we often see that the commitment and dedication they give to the game is not the same that they give to their personal finances. Along these lines, we are determined to fight for reversing the trend of athletes making fatal financial mistakes, by dealing with the issue of athletes’ financial literacy. Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future so that they attain financial independence.

The Sports Financial Advisors Association

We are members of the Sports Financial Advisors Association (www.sportsfinancial.org) whose vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals, and their families. We choose to be part of this solution through the creation of The Sports Financial Literacy Academy. Through the Academy we will educate athletes and empower them to make intelligent decisions, giving them confidence and control over their financial lives.

Our Management Team

Athena P. Constantinou

Managing Director

Athena P. Constantinou has over 30 years of experience in the financial field. Athena holds a Bachelor degree in Business Administration, with specialization in Accounting and Business Law, from the Bernard M. Baruch School of Business of the City University of New York. She also holds a Masters in Business Administration (MBA) in Computer Information Systems from the same school. She is a Certified Public Accountant licensed in the State of New York and she is an international member of the American Institute of Certified Public Accountants. She also holds a Chartered Global Management certification, a Financial Education Instructor certification from the US National Financial Educators Council and she is a member of the Sports Financial Advisers Association, the British Association of Sport and Law and the International Wealth Planners Association. She is an associate member of the Sports Lawyers Association.

Mrs. Constantinou has had considerable professional experience on an international level in the fields of tax and business consulting, advising high net worth individuals and entities in the sports and entertainment industries for more than 30 years. She has practiced as a CPA for a number of years in New York City with in depth involvement in international tax planning and business consulting. Her professional career revolves around the international aspects of taxation and consulting especially in the sports and entertainment industries. She is also heavily involved in providing advice in connection with tax structuring, development, valuation, commercialization and management of image rights of athletes and entertainers worldwide.

Constantinos Masonos


Constantinos Masonos is the director of the Sports Financial Literacy Academy at APC Sports Consulting. He is also the deputy Secretary General of the Cyprus Basketball Federation. He holds a Bachelor in Economics from the University of Cyprus and a Masters in Sports Management from London Metropolitan University.

Constantinos’ extensive expertise in sports as a basketball athlete, coach and general manager allows him to have a clear understanding of an athlete’s life cycle and how important it is for athletes to make the best possible choices in their financial lives. For the past two years he has been delivering financial literacy seminars globally, to athletes of all levels and ages.

Antigoni Vasiliou

Curriculum Consultant

Antigoni Vasiliou holds a Bachelor’s degree in International and European Economic Studies from Athens University of Economics and Business. She also holds a Masters in Business Administration (MBA) from the University of Central Lancashire.

Mrs. Vasiliou is a Curriculum Consultant in the Sports Financial Literacy Academy at APC Sports Consulting. Her experience in dealing with athletes' financial matters, allows her to design and develop courses which suit the needs of athletes of all levels. She has been dealing with a variety of matters in connection with the past career development of athletes as well as entrepreneurship for athletes.

Eliana Satrazami

Youth Empowerment Consultant

Eliana Satrazami holds a Bachelor’s degree in Economic Studies from National and Kapodistrian University of Athens. She is also currently a student of the Association of Chartered Certified Accountants (ACCA).

Mrs. Satrazami is a Youth Empowerment Consultant in the Sports Financial Literacy Academy at APC Sports Consulting. Since 2015, she has been involved in the design and implementation of youth empowerment seminars at the academy level. Her professional background and experience allows her to empower, provide support and guide young athletes to deliver their utmost and achieve their dreams.

City Forum
11 Florinis Street, Office 601, 6th Floor
Nicosia 1065, Cyprus
P.O.Box 22573, Nicosia 1522, Cyprus

+357 22 445004

67 Westow str.,

Upper Norwood,

London SE19 3RW,

+442 033 180 305
+442 033 180 101

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