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empowering money smart athletes

Our Courses

Sports Kids

Through our Sports Kids courses we teach children to appreciate money as a source of livelihood and help them develop their personality.

Academy Level Athletes

Our academy level courses strengthen the whole person, not just the athlete, by training teenage athletes in essential life skills.

Collegiate Athletes

This program is all about teaching useful life skills which give student athletes an edge in real life.

Professional Athletes

Our comprehensive program includes courses on financial goal setting, building and maintaining a financial freedom plan, creating an after sports career, and many more.

Female Athletes

Our bespoke courses address the steps that women athletes should take to achieve financial sustainability and independence.

Solo-Sport Athletes

Our program for athletes in individual sports addresses the unique financial and emotional challenges faced during the pursuit of a solo sports career.

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Personal development programs strengthen the person as a whole and not just the athlete.

Athena P. Constantinou
Our mission is to financially educate, empower and mentor athletes to enable them to plan their desired financial future and attain financial independence. We help turn athletes into ‘whole persons’ rather than just great athletes!

Money Smart Athlete Blog

Beyond Paychecks: Female Athletes and Income Streams Diversification for Financial Security

Why limit female athletes to just paychecks when they have the potential to secure their financial future through diverse income streams? Leveraging their brand recognition and financial resources, women athletes are not only thriving on the field but also exploring entrepreneurship and various ventures off the field. From content creation to advocacy and entrepreneurship, female athletes are paving paths beyond sports, diversifying their income streams while championing gender diversity, empowerment, and social causes.

Goal-Oriented Financial Planning: Setting Milestones for Female Athletes’ Success

In the dynamic world of sports, female athletes continuously push boundaries, achieve remarkable feats, and serve as inspirations for generations to come. Their dedication, resilience, and unparalleled skill shine on courts, fields, tracks, and arenas worldwide. Yet, amidst the glory of victory and the thrill of competition, there's a vital aspect often overshadowed: financial planning.

Female Athletes and Strategies for Financial Independence

Within sports, where the spotlight often fades as quickly as it arrives, financial independence for female athletes is a topic of paramount importance but one that is seldom discussed with the depth it deserves. The journey to financial autonomy for women in sports is fraught with unique challenges, disparities in pay, and often a shorter professional lifespan than their male counterparts. However, through strategic planning and astute management, many female athletes have not only navigated these waters successfully but have also set benchmarks for future generations. This article delves into the strategies that have proven effective for female athletes striving for financial independence, illustrated by the examples of trailblazers who have excelled on and off the field.